This article is an attempt to describe the changes in communication and pragmalinguis-tics in the 21 ^st century that stem from the end of language and print culture, and from the visual- technological revolution. The result of these changes is an importance weight shift in linguistics statements, from intent to outcome, and making linguistic communication into recipient communica-tion for which the sender is still responsible. The need to introduce this change especially concerns communicational public space where people of very different linguistic and general communicational competencies come together. This article contains a description of the conditions where communica-tion between people in this space is successful. By means of topographic metaphor, it is shown what effective communication is about in the communication wetlands and swamps, lowlands and plains, plateaus and highlands, and communication peaks and glaciers as well as between the inhabitants of these different lands.